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Email marketing, why do it?

Email marketing is even more important in the current climate, as it is so cost effective. It can be used to drive traffic to your website, generate sales, increase your companies brand in the market, build customer loyalty and much more.

Why it works

• It’s cost effective – While the cost of actually designing an email newsletter template can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for  one pence per recipient.
• It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measurable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Custom design template with personalisation

A bespoke template will be designed and based around any existing branding you have (logo, website etc).

Once the template has been created, you can easily change the content for each campaign, including text, images and links.

Each campaign you send out can easily be personalised by automatically inserting the subscribers name or maybe the last product they purchased.

Testing on all major email clients

Your bespoke template will be tested in over 20 different email clients like Lotus Notes, Hotmail, Outlook Express, Gmail, Thunderbird, AOL and many more.

You can also send free test emails to any address you like, before sending out the final email to your subscribers.

Managing subscribers & mail lists

All of your subscribers can easily be imported into the system. Once that’s done our system can handle all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.

Every email you send includes a single-click unsubscribe link and our preference centre feature lets your subscribers manage their own subscription. We handle the ‘nitty gritty’ so you can focus on what you do best.

We can even add a simple email subscription form into your site to users can easily sign-up and be automatically added to your subscriber list.

Reporting & analytics

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.

Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?

All this and more is at your fingertips for every subscriber in your account and is updated in real-time.

Get in touch today to discuss email marketing